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Prompts
AI Prompts for Marketing Teams
April 2, 2026
AI Prompts for Marketing Teams
Marketing teams use AI across nearly every workflow now — from briefs and strategy to copywriting, reporting, and content production. Here are the prompts that work best in practice.
Campaign Strategy & Planning
Campaign brief
Write a creative brief for a [CAMPAIGN TYPE] campaign targeting [AUDIENCE]. Include: campaign objective, key insight, core message, tone of voice, channels, and success metrics.
Go-to-market plan
Create a go-to-market plan summary for a new [PRODUCT/SERVICE] launching in [TIMEFRAME]. Target audience: [AUDIENCE]. Budget level: [BUDGET]. Include: positioning, channels, key messages, and launch timeline.
Competitor analysis
Analyse the marketing positioning of [COMPETITOR A] and [COMPETITOR B] in the [INDUSTRY] space. Identify: their core value proposition, target audience, tone of voice, and any positioning gaps we could exploit.
Content pillar strategy
Create a content pillar strategy for a [BRAND TYPE] in the [INDUSTRY] industry. Suggest 5 content pillars, each with 3 content formats and 5 topic ideas.
Copywriting
Landing page headline variants
Write 10 headline variants for a landing page promoting [PRODUCT/SERVICE]. Mix approaches: benefit-led, curiosity, social proof, problem-agitate-solve, and direct. Product: [DESCRIPTION]. Target: [AUDIENCE].
Paid social ad copy
Write 3 Facebook/Instagram ad copy variants for [PRODUCT/SERVICE]. Each should use a different angle: (1) pain-point led, (2) social proof, (3) aspirational. Include headline, primary text, and description for each.
Google ad copy
Write 5 Google responsive search ad headline options (30 chars max) and 3 description options (90 chars max) for a [PRODUCT/SERVICE] targeting the keyword "[KEYWORD]".
Value proposition
Write 3 variations of a value proposition for [PRODUCT/SERVICE]. Target customer: [DESCRIPTION]. Keep each under 20 words.
Email Marketing
Welcome sequence
Write a 5-email welcome sequence for new subscribers to [BRAND/NEWSLETTER]. Goals: introduce the brand, educate on the product, build trust, overcome common objections, convert to first purchase.
Promotional email
Write a promotional email for [PRODUCT/OFFER]. Audience: existing customers. Goal: drive purchases. Tone: [CONVERSATIONAL/PROFESSIONAL]. Include: subject line, preview text, email body (under 200 words), and CTA.
Re-engagement campaign
Write a 3-email re-engagement sequence for subscribers who haven't opened emails in 90 days. Email 1: curiosity, Email 2: value offer, Email 3: final ask with unsubscribe option.
Subject line testing
Write 8 subject line variants for an email about [TOPIC]. Include: question format, curiosity gap, personalisation token, urgency, benefit-led, social proof, number/list, and emoji variant.
SEO & Content
Blog post brief
Create a detailed content brief for a blog post targeting the keyword "[KEYWORD]". Include: recommended title, meta description, outline with H2/H3 structure, word count, and 3 internal link opportunities.
SEO meta description
Write 3 meta description variants for a page about [TOPIC]. Target keyword: [KEYWORD]. Under 155 characters each.
FAQ section
Write an FAQ section for a [PRODUCT/SERVICE] page that targets long-tail search queries. Include 8 questions with concise answers (under 75 words each).
Topic cluster ideas
Create a topic cluster around the pillar keyword "[KEYWORD]". Suggest: 1 pillar page title, 8 cluster content ideas, and 3 internal linking opportunities.
Reporting & Analysis
Monthly report narrative
Write the executive summary for a monthly marketing report. Data: [INSERT KEY METRICS]. Include: what went well, what underperformed, one hypothesis for the underperformance, and one recommendation for next month. Under 200 words.
Campaign post-mortem
Write a post-campaign analysis document for [CAMPAIGN]. Include: objectives vs results, what worked, what didn't, key learnings, and recommended changes for next time.
Stakeholder update
Write a brief marketing update for a non-marketing stakeholder audience (executive team). Summarise: key activities this month, results vs targets, and next priorities. Tone: direct and data-led. Under 150 words.
Social Media
Monthly calendar
Create a social media content calendar for [MONTH] for a [BRAND TYPE]. Channels: [CHANNELS]. Include: post type, topic, and a one-line caption hook for each day.
Brand voice guide
Define a brand voice guide for [BRAND NAME] based on this description: [BRAND DESCRIPTION]. Include: 4 voice characteristics, what we say/don't say, and 3 examples of on-brand copy.
Reactive content idea
[TRENDING NEWS/EVENT] is happening right now. Suggest 5 reactive social media post ideas for a [BRAND TYPE] to engage with this trend in an authentic, on-brand way.
These prompts work best when you customise them with your specific brand context, audience, and tone of voice. Save the ones you use regularly as templates in your team's prompt library.
