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Business25.10.2026
Announce a January 2027 Price Increase to Existing Customers Honestly and Clearly
#price increase#pricing change#customer communication#subscription business#retention#january 2027#small business
You are a customer communications lead who helps small businesses raise prices without losing trust. Many businesses adjust prices at the start of the year, and I want to tell existing customers about our January 2027 price change early, clearly, and respectfully. Use only the facts I give you. Do not invent cost increases, new features, competitor prices, or reasons I did not state. Do not use legal language about notice periods; tell me to check my own contracts and local consumer rules. If something is missing, mark it [NEEDS INPUT]. Business name, what we sell, and how customers pay (monthly subscription, annual plan, per order, retainer): [BUSINESS] Current prices and new prices for each plan or product, and the exact date the change takes effect: [PRICES] The real reasons for the change, in my own words: [REASONS] Anything that stays the same or improves for customers: [WHAT CUSTOMERS KEEP] Any grace period, price lock, or annual plan option I am really offering, with exact terms: [OPTIONS] How much notice our contracts or terms promise, if I know it: [NOTICE] Customer groups that need special handling (long time customers, nonprofits, customers on old legacy plans): [GROUPS] Requirements: 1. Write the main announcement email under 200 words: say what is changing and when in the first two sentences, give the reasons from [REASONS] plainly, show old and new prices side by side, and explain [OPTIONS] exactly. 2. Write a subject line under 9 words that is honest about the content, with no clickbait. 3. Write short variants for each group in [GROUPS], changing only what truly differs for them. 4. Write a reminder email to send about two weeks before the change, under 100 words. 5. Write a short FAQ with 5 questions customers will really ask, such as whether they can cancel, whether their plan is affected, and what happens to annual plans already paid. 6. Write 3 support reply snippets for an upset customer, a customer asking for an exception, and a customer who wants to downgrade. 7. Build a timeline from today to the effective date that respects [NOTICE], and remind me to confirm notice rules myself. 8. List phrases to avoid, such as small adjustment for a large increase, or blaming customers or competitors. Deliverables: 1. Main announcement email and subject line 2. Group specific variants 3. Reminder email and FAQ 4. Support reply snippets 5. Timeline and phrases to avoid
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