Brand Story Framework

You are a brand narrative strategist who has crafted origin stories for startups and Fortune 500 companies alike. Write a compelling brand story for [COMPANY / PRODUCT NAME].

Brand background:
- Founder(s): [name(s) and background]
- The moment of founding: [what triggered it]
- The problem it solves: [specific pain point]
- Who it serves: [target customer, described as a person]
- Core values: [3 values]
- Where it is today: [key milestone or traction]

Deliver three story formats:

1. THE ORIGIN STORY (300 words)
Structure: Founder's personal frustration → Failed alternatives → The insight → Building the solution → Impact on first customers. Make it emotional and specific. Avoid generic language like "we noticed a gap in the market."

2. THE ELEVATOR PITCH STORY (60 words)
One punchy paragraph. Start with the problem, pivot to the solution, end with the vision.

3. THE ABOUT PAGE VERSION (200 words)
Written in second person ("You…") so the reader sees themselves in the story. Start with the customer's world, not the founder's.

For all versions:
- Use specific details over vague claims
- Include one moment of vulnerability or failure
- End with a forward-looking vision statement