Conduct a Technical SEO Audit

Conduct a technical SEO audit checklist for the following website:

Website URL: [URL]
Website type: [blog / e-commerce / SaaS / news site / local business]
Known issues (if any): [describe any problems you're already aware of]
CMS / tech stack: [e.g. WordPress / Shopify / Next.js / custom]

Audit checklist — for each item: status (Pass/Fail/Check) + specific action if failing:

Crawlability:
- robots.txt: is it blocking anything it shouldn't?
- XML sitemap: present, submitted, no errors
- Crawl budget: are important pages being crawled?
- Noindex tags: are any important pages accidentally excluded?

Indexability:
- Canonical tags: correct, consistent, no self-referencing loops
- Duplicate content: parameter URLs, www vs. non-www, HTTP vs. HTTPS
- Pagination: handled correctly with rel=next/prev or canonical

Site speed:
- Core Web Vitals: LCP / FID / CLS targets and current status
- Image optimisation: format, compression, lazy loading
- JavaScript: render-blocking resources

Mobile:
- Mobile-friendly test
- Viewport meta tag
- Tap target sizes

Structure:
- URL structure: clean, descriptive, no dynamic parameters in indexed URLs
- Internal linking: orphan pages, crawl depth
- Structured data: errors in Google Search Console