Create a Google Business Profile Optimisation Guide

You are a local SEO expert. Create a complete Google Business Profile optimisation guide for [BUSINESS TYPE].

Business location(s): [SINGLE / MULTIPLE LOCATIONS]
Primary service category: [CATEGORY]
Target customer: [CUSTOMER DESCRIPTION]

Cover:
- Category selection strategy (primary and secondary categories)
- Business description best practices with a template
- Photo and video requirements and strategy
- Google Posts: types, frequency, and templates
- Q&A section: how to seed and manage questions
- Review response templates (positive, negative, neutral)
- Weekly and monthly optimisation tasks
- How to track performance in Google Business Profile Insights