Create a Keyword Clustering Strategy

You are a senior SEO strategist. Create a keyword clustering strategy for [WEBSITE/BRAND] in the [INDUSTRY] niche.

Target market: [MARKET]
Existing content: [BRIEF DESCRIPTION OF CURRENT CONTENT]
Main competitors: [COMPETITORS]

Include:
- How to gather and organise raw keyword data
- Clustering methodology (by topic / intent / funnel stage)
- Pillar page and cluster page architecture
- Priority framework for which clusters to build first
- Internal linking strategy between cluster content
- How to map clusters to existing pages vs new content
- Recommended tools for keyword research and clustering