Create a Personal Brand Strategy on Social Media

Build a personal brand strategy on social media for the following person:

Name / role: [your name and current job title or expertise area]
Goal: [e.g. get speaking gigs / attract clients / land a new job / build an audience / become a thought leader]
Primary platform: [LinkedIn / Twitter / Instagram / TikTok — pick one to go deep on]
Secondary platform (optional): [second channel]
Time available per week: [hours]
Existing content or audience: [what do you already have?]

Strategy includes:
1. Positioning statement: the one thing you will be known for (niche + unique angle)
2. Content pillars: 3–4 topics you'll consistently post about and why each serves your goal
3. Content formats: which formats to prioritise on your chosen platform
4. Posting cadence: realistic schedule based on time available
5. Network-building tactics: how to grow the right connections
6. Signature series idea: a recurring content format that becomes your trademark
7. 90-day plan: what to do in the first 30 / 60 / 90 days