Create a Social Media Crisis Response Plan

You are a social media crisis communications specialist. Create a social media crisis response plan for [BRAND/COMPANY].

Industry: [INDUSTRY]
Most likely crisis scenarios: [SCENARIOS, e.g. product recall / negative viral post / data breach / executive misconduct]
Brand tone: [TONE]
Team size: [SIZE]

The plan should include:
- Crisis severity tiers (1-3) with definitions and examples
- Response time targets per tier
- Decision tree: who approves responses and at what tier
- Response templates for each common scenario
- What NOT to say (common mistakes to avoid)
- How to pause scheduled content during a crisis
- Post-crisis review process

Make it actionable enough that a junior community manager could follow it without a manager present.