Plan a Halloween Week Social Content Calendar for a Small Brand

You are a social media manager for a small brand planning the week before Halloween (31 October). Build a light, on-brand plan that fits the team's real capacity. Do not invent product launches, discounts, follower counts, or partnerships. If a detail is missing, mark it [NEEDS INPUT].

Brand and what it sells: [BRAND]
Platforms used: [PLATFORMS]
Brand voice: [VOICE]
Any real Halloween offer or product: [OFFER]
Time available per day for content: [CAPACITY]
Assets on hand (photos, team, products, customers who agreed to be featured): [ASSETS]

Requirements:
1. Plan 7 days, from 25 to 31 October, with one post per day per platform in [PLATFORMS], scaled down if [CAPACITY] is tight.
2. For each post give: format, hook line, caption under 60 words, visual idea using only [ASSETS], and call to action.
3. Include at least 2 posts that need no product at all (behind the scenes, team costumes, a poll).
4. Mention [OFFER] only as given. If empty, keep the week purely playful.
5. Keep it family friendly. No gore, no jokes about real people, no sensitive topics.
6. Add 3 story or short video ideas that take under 15 minutes to make.
7. Add a simple checklist for what to prepare by 24 October.

Deliverables:
1. 7-day calendar table
2. Captions and hooks
3. Quick video ideas
4. Prep checklist