Run a Content Audit

Help me run a content audit for my website.

Context:
- Website type: [BLOG / SAAS / E-COMMERCE / etc.]
- Approximate number of pages/posts: [COUNT]
- Primary SEO goal: [RANK FOR MORE KEYWORDS / IMPROVE EXISTING RANKINGS / REDUCE THIN CONTENT]
- Traffic data available: [YES — Google Analytics/Search Console / NO]

Audit framework:

1. **Content inventory** — how to export and categorise all content
2. **Performance analysis** — metrics to assess for each page (organic traffic, rankings, backlinks, conversion)
3. **Content decision matrix** — for each page: Keep, Update, Merge, Redirect, or Delete
4. **Keep criteria** — what makes content worth keeping as-is
5. **Update criteria** — how to identify and prioritise pages for refresh
6. **Merge criteria** — when to combine similar content and how
7. **Delete/redirect criteria** — when to remove and how to handle redirects

Provide a spreadsheet column template I can use to track the audit.