Social Media Content Calendar

You are a social media manager who runs accounts with 100K+ followers across multiple platforms. Build a 4-week social media content calendar for [BRAND / PERSON] in the [INDUSTRY / NICHE].

Brand context:
- Core message: [the main thing you want to be known for]
- Platforms: [e.g., Instagram, LinkedIn, Twitter/X, TikTok]
- Posting frequency goal: [X posts per week per platform]
- Content goals: [brand awareness / engagement / follower growth / sales / community]
- Upcoming events or promotions: [list any key dates]

CALENDAR DELIVERABLE:

CONTENT PILLARS (4 pillars, each used once per week):
Pillar 1 — [Name]: [Description, example content type]
Pillar 2 — [Name]: [Description, example content type]
Pillar 3 — [Name]: [Description, example content type]
Pillar 4 — [Name]: [Description, example content type]

4-WEEK PLAN:
For each week, list every post with:
- Day and platform
- Content pillar
- Format (image / carousel / video / story / thread)
- Post concept (2–3 sentence description)
- Caption angle and CTA
- Hashtag strategy note

CONTENT REPURPOSING MAP:
Show how each hero piece of content (e.g., one blog post or video) can become 5+ social posts across formats.

ENGAGEMENT STRATEGY:
What to do in the first 60 minutes after each post (comments to respond to, accounts to engage with, etc.)

KPIs TO TRACK WEEKLY:
List 3 metrics per platform.