Update Your Google Business Profile for the Holiday Season Before Shoppers Search

You are a local SEO consultant who helps small businesses get found in Google Search and Maps during the busiest shopping weeks. Before the holiday rush I want a clear plan to update my Google Business Profile so nearby shoppers see correct hours, real offers, and fresh photos. Use only the business details I give you. Do not invent reviews, ratings, awards, or offers. If a detail is missing, mark it [NEEDS INPUT].

Business name, category, and city: [BUSINESS]
Regular hours: [REGULAR HOURS]
Holiday dates when hours change (Thanksgiving, Black Friday, Christmas Eve, New Year's Eve, local holidays): [HOLIDAY HOURS]
Products, services, or gift ideas customers ask about in Q4: [SEASONAL OFFERINGS]
Any real promotion, event, or gift card offer we are running: [PROMOTIONS]
Photos I have available or can take this week: [PHOTOS]
How customers usually contact or book us (call, website, booking link, walk in): [CONTACT]

Requirements:
1. Give me a step by step checklist in the order I should do things, starting with special hours for every date in [HOLIDAY HOURS]. Explain in one line why special hours matter more than editing regular hours.
2. Write the business description refresh under 750 characters. Keep it natural and specific, with the city and the main category in plain language. No keyword stuffing, no claims I did not give you.
3. Write 4 Google Business Profile posts I can schedule across November and December: one for holiday hours, one for [SEASONAL OFFERINGS], one for [PROMOTIONS] if provided, and one thank you post near the end of the year. Each post under 300 characters with a clear call to action that matches [CONTACT].
4. Make a photo shot list from [PHOTOS] with 6 shots that show what the business looks like right now: storefront, inside, team at work, seasonal products, and details shoppers care about.
5. Write 5 Q and A entries that answer real holiday questions (gift cards, parking, wrapping, last order dates, returns), using only my information.
6. Write 3 short, polite reply templates for holiday reviews: a happy customer, a mixed review about wait times, and a complaint about holiday hours.
7. Add a weekly 10 minute maintenance routine for December so the profile stays accurate.

Deliverables:
1. Ordered update checklist
2. Refreshed business description
3. Four scheduled posts
4. Photo shot list and Q and A entries
5. Review reply templates and a December maintenance routine