Write a Content Gap Analysis Brief

Produce a content gap analysis brief for this topic cluster:

Primary topic: [TOPIC]
Target keyword set: [KEYWORDS]
Audience: [ICP]
Competitors to review: [URLS OR BRANDS]
Current pages we own: [URLS]
Business goal: [TRAFFIC / LEADS / SIGNUPS]

Requirements:
1. Group gaps into missing intents: informational, comparison, and commercial.
2. List 8 to 12 page opportunities with suggested slug, intent, and priority.
3. Note which existing pages can be expanded vs which need new URLs.
4. Propose internal links between the new pages and current hubs.
5. Call out thin or overlapping pages that should be consolidated.

Deliverables:
1. A prioritized content gap table.
2. A recommended build order for the next 30 days.
3. A short brief template for the top 3 pages.