Write a Crisis Communication Plan

Create a crisis communication plan for the following organisation:

Organisation: [company name and type]
Potential crises to plan for:
1. [e.g. data breach / security incident]
2. [e.g. product failure or safety recall]
3. [e.g. leadership misconduct]

For each crisis scenario:

Immediate response (first 2 hours):
- Who decides what to say (decision chain)
- Internal notification sequence: who gets told first
- Whether to go public immediately or investigate first
- Holding statement template for external stakeholders

Short-term (2–48 hours):
- Full statement template: acknowledge, explain, action
- Stakeholder communication sequence: employees / customers / press / investors / regulators
- Spokesperson designation and media training needs
- Social media monitoring and response approach

Recovery phase:
- How to demonstrate accountability (not just apologise)
- Timeline for follow-up communications
- What "resolved" looks like and how you communicate it

General principles:
- Speed vs. accuracy trade-offs
- What to say vs. what to save for legal
- Never say these things in a crisis