Write a Local SEO Strategy

Create a local SEO strategy for the following business:

Business name: [name]
Business type: [e.g. restaurant / law firm / dental practice / contractor / retail shop]
Location(s): [city/cities served]
Current online presence: [website yes/no / Google Business Profile claimed yes/no / current ranking situation]
Primary goal: [rank for "[service] in [city]" / drive foot traffic / get more calls / compete with chains]

Strategy covering:

1. Google Business Profile optimisation:
   - Category selection (primary + secondary)
   - Business description (keyword-rich, 750 chars)
   - Photo strategy: what types to upload and how often
   - Google Posts: how to use them
   - Q&A section: seed with your most common questions

2. On-page local SEO:
   - Local landing page structure (for each location/service)
   - NAP consistency (Name, Address, Phone)
   - Local schema markup (LocalBusiness type)

3. Citation building: top directories to list on and how to audit existing citations

4. Review strategy: how to get more reviews and respond to existing ones

5. Local content strategy: topics that target local keywords

6. Local link building: community and partnership opportunities