Write a Pillar Page and Topic Cluster Strategy

Design a pillar page and topic cluster strategy for the following website:

Website: [describe the business and website]
Primary topic to dominate: [the broad topic you want to rank for]
Target audience: [who is searching]
Current domain authority / SEO maturity: [new site / some content / established presence]

Deliverables:

1. Pillar page brief:
   - Target keyword (head term)
   - Recommended URL slug
   - Page goal (rank + what action should visitors take)
   - Outline: all H2s and H3s this page should cover to be the definitive resource
   - Recommended word count
   - Internal linking strategy from this page

2. Cluster content map (10–15 supporting articles):
   - For each: target keyword, search intent, angle, recommended length, how it links back to pillar

3. Interlinking architecture: how cluster pages link to the pillar and to each other

4. Content gap analysis: what competitors rank for that you're missing

5. 6-month publishing schedule: what to publish when, starting with highest opportunity