Write a Social Media Crisis Response Plan

Create a social media crisis response plan for the following organisation:

Organisation type: [brand / startup / individual / public figure]
Potential crisis scenarios to prepare for:
1. [e.g. product defect or safety issue]
2. [e.g. employee misconduct going viral]
3. [e.g. misleading ad or content controversy]

For each scenario provide:

Immediate response (first 2 hours):
- Who is responsible for responding?
- What to post, what NOT to post
- Template first response statement (acknowledge without admitting fault prematurely)

Short-term response (2–24 hours):
- Full statement template
- How to handle incoming comments and DMs
- Whether to pause scheduled content (yes/no and why)

Recovery phase (Days 2–7):
- How to demonstrate accountability with actions
- Content to post that rebuilds trust
- Metrics to track sentiment recovery

General rules:
- Speed of response guidelines
- Approval chain for crisis posts
- What never to say