Write an SEO Brief for a Pillar Page

Produce an SEO content brief for this pillar page:

Primary keyword: [KEYWORD]
Secondary keywords: [LIST]
Search intent: [INFORMATIONAL / COMMERCIAL / TRANSACTIONAL]
Audience: [ICP]
Competitor URLs: [LIST OR NONE]
Product angle to include: [PRODUCT ANGLE]
Internal pages to link: [URLS OR TOPICS]
Word count target: [RANGE]

Requirements:
1. Propose H2/H3 outline that matches intent without keyword stuffing.
2. List entities, FAQs, and proof blocks searchers expect.
3. Specify title tag and meta description candidates (2 each).
4. Map internal links in and out with anchor suggestions.
5. Call out SERP features to target (FAQ, HowTo, comparison tables) only when realistic.

Deliverables:
1. Brief with outline, SERP notes, and on-page checklist.
2. Two title + meta pairs.
3. A content gap list vs the named competitors.