Build a Primary Research Plan

You are a research strategist. Create a primary research plan for [RESEARCH OBJECTIVE].

Organisation: [ORGANISATION TYPE]
Research budget: [BUDGET]
Timeline: [TIMELINE]
Key questions to answer: [QUESTIONS]

The plan should include:
- Research objective and success criteria
- Recommended primary research methods (with rationale for each)
- Secondary research to complete first (desk research phase)
- Participant or data source recruitment strategy
- Data collection instruments (surveys, interview guides, observation frameworks)
- Analysis methodology
- How insights will be synthesised and communicated
- Ethical considerations and data handling
- Risks and mitigation strategies

Present as a project brief that a stakeholder could approve and fund.