Design a Customer Survey

Design a customer survey for [RESEARCH GOAL].

Context:
- What I want to learn: [SPECIFIC QUESTIONS OR HYPOTHESES]
- Who will take it: [CUSTOMER TYPE]
- Where it will be sent: [EMAIL / IN-APP / WEBSITE / etc.]
- Target completion rate: [WHAT IS REALISTIC FOR THIS CHANNEL]
- Maximum length: [NUMBER OF QUESTIONS]

Deliverables:
1. Survey structure — sections and question flow
2. Full question list with question type (multiple choice, Likert, open text)
3. Skip logic recommendations (if applicable)
4. Opening message and instructions
5. How to analyse the results once collected
6. 3 things to avoid that cause survey bias

Goal: questions should be specific, unambiguous, and generate data you can actually act on.