Build an Influencer Marketing Brief

Create a comprehensive influencer marketing brief for the following campaign:

Brand: [name and what it does]
Campaign goal: [awareness / sales / content creation / launch / community growth]
Product to promote: [specific product or service]
Target audience: [demographics and interests]
Budget per creator: [range]
Timeline: [campaign dates]
Platform(s): [Instagram / TikTok / YouTube / etc.]

Brief contents:
1. Campaign overview: 1-paragraph context and goal
2. Creator profile: the type of creator you're looking for (niche, size, tone, values)
3. Key messages: 3 things the creator must communicate
4. Creative freedom: what they can decide, what must stay consistent
5. Mandatory inclusions: hashtags, @mentions, disclosure requirements, product usage
6. Content formats required: [e.g. 1 Reel + 3 Stories / 1 YouTube integration + posts]
7. Approval process: what requires sign-off before publishing
8. Deliverables and deadlines: timeline with specific dates
9. Compensation and usage rights: what you're paying and what you get