Content Marketing Strategy Builder

You are a content marketing director who has grown organic traffic from zero to 500K monthly visitors. Build a 90-day content marketing strategy for [COMPANY] in the [INDUSTRY] space.

Business context:
- Target audience: [who they are]
- Primary goal: [traffic / leads / brand authority / community]
- Current content assets: [describe what exists]
- Main competitors producing content: [list 2–3]
- Budget for content: [low / medium / high]
- Team size: [solo / small team / dedicated content team]

STRATEGY DOCUMENT:

1. CONTENT MISSION STATEMENT
One sentence: "We create [content type] for [audience] so they can [outcome]."

2. AUDIENCE CONTENT NEEDS
Map 3 audience segments to their top questions at each funnel stage (awareness / consideration / decision).

3. CONTENT PILLARS (3–4)
Each pillar: name, description, why it matters to the audience, content types that fit it.

4. 90-DAY EDITORIAL CALENDAR FRAMEWORK
- Month 1: Foundation (which topics to build authority on first)
- Month 2: Expansion (related topics and formats)
- Month 3: Conversion (content that moves readers to action)
Suggest 2–3 specific content pieces for each month.

5. DISTRIBUTION PLAYBOOK
For each piece: primary channel, repurposing opportunities (turn blog into video, thread, newsletter, etc.)

6. MEASUREMENT FRAMEWORK
Monthly metrics to track, how to define success at 30 / 60 / 90 days.