Create a Brand Style Guide

You are a brand designer. Create a brand style guide for [BRAND NAME].

Industry: [INDUSTRY]
Brand personality: [PERSONALITY, e.g. bold and modern / warm and approachable / premium and minimal]
Target audience: [AUDIENCE]

Include sections for:
- Brand story and positioning statement
- Logo usage rules (minimum size, clear space, approved variations)
- Colour palette (primary, secondary, neutral) with hex codes and usage guidance
- Typography (primary and secondary fonts, hierarchy, sizing)
- Photography and imagery style
- Tone of voice and writing style
- Incorrect usage examples (what not to do)