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Design28.03.2026
Write a Creative Brief for a Design Project
#creative brief#design#branding#project brief
Write a detailed creative brief for the following design project: Project: [PROJECT TYPE, e.g. brand identity / landing page / app icon] Company/product: [NAME AND ONE-LINE DESCRIPTION] Target audience: [AUDIENCE DESCRIPTION] Include: project overview and goals, target audience and their expectations, key message or feeling the design should communicate, visual direction (3 adjectives that describe the desired look and feel), examples of designs we like and why, examples of designs to avoid and why, deliverables required, and any constraints (colors to use/avoid, existing brand elements, technical specs). Keep it concise and actionable for a designer.
How to use this prompt
- 1Copy the prompt using the button above.
- 2Open your AI tool (ChatGPT, Claude, Midjourney, etc.)
- 3Paste and customize any variables in the prompt.
- 4Generate your result.
Tip
Fill every placeholder before you run the prompt. Keep one clear goal per run, then refine with a follow-up if needed.
When to use this prompt
- •Good for first drafts in Design
- •Keep variables filled so the model has enough context
- •Review AI output before sending or publishing