Write a Creative Brief for a Design Project

Write a detailed creative brief for the following design project:

Project: [PROJECT TYPE, e.g. brand identity / landing page / app icon]
Company/product: [NAME AND ONE-LINE DESCRIPTION]
Target audience: [AUDIENCE DESCRIPTION]

Include: project overview and goals, target audience and their expectations, key message or feeling the design should communicate, visual direction (3 adjectives that describe the desired look and feel), examples of designs we like and why, examples of designs to avoid and why, deliverables required, and any constraints (colors to use/avoid, existing brand elements, technical specs). Keep it concise and actionable for a designer.