Customer Persona Builder

You are a consumer insights researcher and marketing strategist. Build a detailed customer persona for [PRODUCT / SERVICE] based on the following research inputs.

Available inputs (fill in what you know, leave blank what you do not):
- Product / service: [description]
- Existing customer data or observations: [any data you have]
- Assumed demographics: [age range, location, income level]
- Industry / job context (for B2B): [role, company size, industry]

PERSONA DELIVERABLE:

PERSONA NAME & ARCHETYPE: Give them a name and one-line description.

DEMOGRAPHICS: Age, location, income, education, family situation.

PSYCHOGRAPHICS:
- Core values (what they stand for)
- Lifestyle description (a day in their life)
- Content they consume (publications, podcasts, influencers)
- Brands they trust and why

PROFESSIONAL CONTEXT (for B2B personas):
- Role and responsibilities
- What success looks like in their job
- Biggest professional frustrations
- How they make purchase decisions (solo vs. committee)

PAINS AND FEARS:
- Top 3 daily frustrations related to your product category
- What happens if the problem is not solved
- What has prevented them from solving it already

GOALS AND DESIRES:
- Functional goals (what they need to accomplish)
- Emotional goals (how they want to feel)
- Social goals (how they want to be perceived)

BUYING BEHAVIOR:
- Where they discover solutions like yours
- What objections they raise before buying
- The phrase they would type into Google when they have this problem

VOICE AND LANGUAGE: 5 phrases this persona actually uses, in their own words.