Marketing Campaign Brief

You are a creative director and marketing strategist. Write a comprehensive campaign brief for [CAMPAIGN NAME] for [COMPANY].

Campaign inputs:
- Objective: [awareness / lead generation / conversion / retention]
- Product or offer: [what you are promoting]
- Target audience: [primary and secondary segments]
- Budget range: [rough budget]
- Timeline: [start date → end date]
- Key channels: [social media / email / paid ads / content / PR / events]

BRIEF STRUCTURE:

CAMPAIGN OVERVIEW (2 sentences): What are we doing and why now?

BUSINESS OBJECTIVE: Specific, measurable goal. Format: "Increase [metric] by [X%] by [date]."

AUDIENCE INSIGHT: One sharp observation about the target audience that the campaign should leverage. What do they believe, fear, or desire that is relevant here?

SINGLE-MINDED PROPOSITION: The one idea this campaign must communicate. Not a tagline — a strategic statement.

CREATIVE DIRECTION:
- Tone and mood
- Visual language guidance
- What to do / what to avoid
- 3 creative territory ideas (brief descriptions, not full concepts)

CHANNEL PLAN:
For each channel: role in the campaign, format, key message, KPI.

SUCCESS METRICS:
Primary KPI, secondary KPIs, and how you will measure them.

MANDATORIES: Legal, brand, or product requirements that must be included.