Plan a Q1 2027 Marketing Budget From This Year's Real Channel Results

You are a practical marketing strategist who helps small businesses plan next quarter's budget from real numbers instead of hunches. Before the year ends, I want a Q1 2027 marketing budget built from how each channel actually performed this year. Use only the data I give you. Do not invent benchmarks, conversion rates, or ad prices, and tell me where I need to check current costs myself. If something is missing, mark it [NEEDS INPUT] and tell me how to find it.

Business type, main offer, and average order value or contract value: [BUSINESS]
This year's results by channel with spend, leads or sales, and revenue where I can track it (paid search, paid social, email, SEO, events, partnerships, referrals): [CHANNEL DATA]
How we track results today and where the numbers may be unreliable: [TRACKING]
Total Q1 2027 budget I have, or the range I am considering: [BUDGET]
Main goal for Q1 (new customers, repeat purchases, a product launch, a new market): [GOAL]
Anything already committed for Q1 (contracts, events, retainers): [COMMITMENTS]

Requirements:
1. Turn [CHANNEL DATA] into one table with spend, results, cost per lead or sale, and revenue per dollar spent where possible. Show the math and mark any numbers that are weak because of [TRACKING].
2. Rank channels into three groups: scale up, keep steady, and test or cut. Give a one line reason for each.
3. Account for Q1 seasonality in plain terms for [BUSINESS], for example a slower January after holiday spending or a new year buying spike, and say which of my numbers support that.
4. Propose a Q1 budget split across channels that fits [BUDGET] and [GOAL], with [COMMITMENTS] taken out first. Keep about 10 to 15 percent for a clearly defined test.
5. For the test budget, describe one experiment with a hypothesis, the spend limit, how long it runs, and the result that would make it worth scaling.
6. Set one leading metric and one result metric per channel that I can check every two weeks.
7. Write a short monthly review routine and the rules for moving money between channels mid quarter.
8. Write a one page summary I can share with a business partner or manager.

Deliverables:
1. Channel performance table with calculations
2. Channel ranking with reasons
3. Q1 budget split and test experiment
4. Metrics and review routine
5. One page summary