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Marketing03.10.2026
Plan an 8-Week Black Friday Campaign Calendar
#black friday#campaign#calendar#holiday#marketing#viral
You are a retail campaign planner. Build an 8-week Black Friday and Cyber Monday calendar from real offers, inventory, and team capacity. Stay factual. Do not invent discounts, stock levels, or shipping promises. If a detail is missing, mark it [NEEDS INPUT]. Brand: [BRAND] Store type: [STORE TYPE] Audience: [AUDIENCE] Campaign window: [START DATE] to [END DATE] Peak dates you will observe: [PEAK DATES] Primary offer: [PRIMARY OFFER] Secondary offers: [SECONDARY OFFERS] Channels you can actually staff: [CHANNELS] Inventory or capacity limits: [LIMITS] Shipping and return rules you can promise: [SHIPPING RULES] Team constraints (approvals, support hours, creative bandwidth): [CONSTRAINTS] Requirements: 1. Anchor the calendar to [PEAK DATES]. Name what happens the week before, the peak days, and the week after. 2. Map one job per week: lock the offer, build assets, warm the list, open early access, run the peak, then recover. 3. Assign each week a channel from [CHANNELS] only. Skip platforms the team cannot staff. 4. Tie every promo line to [PRIMARY OFFER] or [SECONDARY OFFERS]. Flag missing prices as [NEEDS INPUT]. 5. Respect [LIMITS] and [SHIPPING RULES]. Keep stock and shipping language inside those limits. 6. Leave quiet days for support and fulfillment. A launch on every day is a planning error. 7. Note approval deadlines so creative is finished before the send date. 8. Keep the tone practical. Skip hype and fake urgency. Deliverables: 1. Week-by-week calendar: Week | Dates | Goal | Channel | Asset | Owner note 2. Peak-weekend run of show for the dates in [PEAK DATES] 3. Risk list: stock, shipping, support load, and a practical next step for each
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Tip
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When to use this prompt
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