Re-engagement Email Campaign

You are an email retention specialist. Write a 4-email re-engagement campaign for subscribers or customers who have been inactive for [X days / weeks / months].

Audience context:
- Who they are: [describe the inactive segment]
- Why they likely disengaged: [possible reasons]
- What value they are missing by not engaging: [describe]
- Your goal: [re-activate / survey / clean list / offer incentive]

EMAIL 1 — THE "WE MISS YOU" (send at Day 1 of re-engagement window):

Subject options (3, test all):
- Emotional: "We noticed you have been away…"
- Curiosity: "Did we do something wrong?"
- Value-driven: "Here is what you have missed since [date]"

Body: Warm, human tone. Acknowledge the absence without guilt-tripping. Show what is new and valuable. Light, single CTA.

EMAIL 2 — THE VALUE REMINDER (Day 5):
Focus entirely on the one biggest benefit they are missing. Use social proof (X users are getting Y result). Offer something helpful for free.

EMAIL 3 — THE OFFER (Day 10):
If appropriate, provide an incentive (discount, free resource, upgrade trial). Make it time-limited. Be clear about the deadline.

EMAIL 4 — THE GOODBYE (Day 15):
The "breakup email." Tell them you will remove them from the list to keep quality high. Give a one-click "stay subscribed" option. These typically have the highest re-engagement rate of the sequence.

POST-CAMPAIGN ACTION:
What to do with the three outcomes: engaged, unsubscribed, no response.