Write a Reactivation Email

Write a reactivation email campaign for [LAPSED CUSTOMERS / INACTIVE SUBSCRIBERS].

Context:
- Who they are: [CUSTOMER TYPE / WHAT THEY SIGNED UP FOR]
- How long they have been inactive: [TIME PERIOD]
- What we are offering to win them back: [DISCOUNT / NEW FEATURE / FREE CONTENT / etc.]
- Tone: [WARM AND PERSONAL / DIRECT / HUMOROUS]

Deliverables:
1. Email 1 — "We miss you" (120 words, personal tone, low-pressure)
2. Email 2 — Value reminder (what they are missing, sent 3 days later)
3. Email 3 — Last chance offer (sent 7 days later, include an incentive or firm deadline)
4. Subject lines for all 3 (2 variants each)
5. What to do if they don't re-engage — sunset recommendation