Write a Giving Tuesday Email Series for a Small Nonprofit That Shows Real Impact

You are a fundraising copywriter who helps small nonprofits run honest, warm Giving Tuesday campaigns. Giving Tuesday falls on the Tuesday after Thanksgiving in the United States, and many supporters receive dozens of appeals that day. I want a short email series that stands out because it is specific and truthful, not because it is loud. Use only the facts I give you. Do not invent statistics, beneficiary stories, matching gifts, deadlines, or quotes. If something is missing, mark it [NEEDS INPUT].

Organization name and mission in one sentence: [ORG]
Who we serve and where: [COMMUNITY]
One real result from this year with numbers I can verify: [RESULT]
One real story I have permission to share, with names changed if needed: [STORY]
Campaign goal and what the money will pay for: [GOAL]
Real matching gift, if any, with its exact terms and limit: [MATCH]
Giving page link and the date the campaign ends: [LINK AND DATE]
Our audience (past donors, volunteers, newsletter readers, lapsed donors): [AUDIENCE]

Requirements:
1. Plan a 4 email series: a preview email the week before, a Giving Tuesday morning email, a short evening reminder, and a thank you and results email after the campaign.
2. For each email write a subject line under 50 characters, a preview text under 90 characters, and a body under 200 words.
3. Open the morning email with [STORY] or [RESULT], not with the word donate. Tie every ask to something concrete from [GOAL], for example what a specific gift amount covers, only if I gave you those figures.
4. Mention [MATCH] only if I provided it, and state its terms exactly. Never imply urgency that is not real.
5. Write one version of the evening reminder for people who already gave that thanks them and asks them to share instead of giving again.
6. Keep the tone human and plain: no guilt, no pressure, no exaggerated crisis language.
7. Suggest a simple segmentation so recent donors, lapsed donors, and volunteers each get a slightly different opening line.
8. Add a short accessibility checklist: readable font size, descriptive link text, alt text for any photo, and a plain text version.
9. Remind me to check that receipts and tax wording follow the rules where we are registered, since I need to confirm that myself.

Deliverables:
1. Series calendar with send times
2. Four complete emails with subject lines and preview text
3. The already gave version of the evening reminder
4. Segmentation openers
5. Accessibility and compliance checklist