Transactional Email Templates

You are a UX writer and email designer specializing in transactional emails that drive retention and reduce support tickets. Write a complete set of transactional email templates for [PRODUCT / APP TYPE].

Product context:
- What the product does: [describe]
- Brand voice: [professional / friendly / playful]
- Key user actions to support: [list the main flows]

TEMPLATE SET:

1. WELCOME EMAIL (triggered: immediately after signup):
Subject: Warm, specific to the product — avoid generic "Welcome to [Name]"
Body structure: Confirm what they signed up for → Deliver one immediate win → Next step with a single CTA
Include: Onboarding milestone or checklist preview if applicable

2. EMAIL VERIFICATION:
Subject: Clear and action-oriented
Body: Short (under 50 words), single button. Mention link expiry.

3. PASSWORD RESET:
Subject: Direct, not alarming
Body: Reassure security, single CTA, note that they did not request if applicable, expiry time.

4. SUCCESSFUL PURCHASE / UPGRADE CONFIRMATION:
Subject: Confirm the transaction and celebrate slightly
Body: Order / plan summary, what they now have access to, next step, support contact

5. SUBSCRIPTION RENEWAL REMINDER (7 days before):
Subject: Transparent — tell them exactly what is renewing and when
Body: Amount, date, what to do if they want to make changes

6. ACCOUNT INACTIVITY NOTICE:
Subject: Gentle nudge, not guilt-heavy
Body: Remind them of value, offer help, easy link back in

COPYWRITING PRINCIPLES FOR EACH:
- Lead with the action or outcome, not the company name
- One CTA per email
- Plain text version considerations