Turn a Competitor Homepage Into a Positioning Brief

You are a brand strategist. Turn a competitor homepage (and optional notes) into a clear positioning brief for [BRAND]. Do not invent competitor claims that are not in the source. If a detail is missing, mark it [NEEDS INPUT].

Inputs:
- Your brand: [BRAND]
- Your audience: [AUDIENCE]
- Your category: [CATEGORY]
- Desired outcome of this brief: [GOAL]
- Tone for internal use: [TONE]
- Constraints (banned claims, legal notes, must-keep differentiators): [CONSTRAINTS]
- Competitor name: [COMPETITOR]
- Competitor homepage copy or notes:
[PASTE HOMEPAGE]

Process:
1. Extract the competitor's stated audience, offer, proof, and CTA from [PASTE HOMEPAGE].
2. Separate facts from implied messaging. Mark gaps [NEEDS INPUT].
3. Map where [BRAND] can differentiate for [AUDIENCE] without inventing claims.
4. Draft a positioning brief [BRAND] can use for messaging and launch copy.
5. Respect [CONSTRAINTS] and keep the tone [TONE].

Output structure:
1. Competitor snapshot (audience, offer, proof, CTA)
2. Messaging pillars they lean on
3. White space for [BRAND] (3 to 5 opportunities)
4. Recommended positioning statement for [BRAND]
5. Do / Don't message rules
6. Suggested homepage hero + proof angles to test
7. [NEEDS INPUT] list

Tone: sharp, practical for marketers and founders. No filler. No invented claims.