Write a Beta Program Communication Plan

Create a beta program communication plan for the following product:

Product / feature: [describe what's being beta tested]
Beta type: [closed / open / invite-only]
Beta duration: [e.g. 4 weeks / 8 weeks]
Beta participants: [who are they — existing customers / new recruits / internal staff]
Goal of the beta: [validate product-market fit / stress test / collect feedback / build advocates / all]

Communication plan:

1. Beta invite email:
   - Subject line
   - Why they were selected (make them feel special)
   - What they're getting access to
   - What you need from them
   - How to join

2. Onboarding message (Day 1):
   - The one thing you want them to do first
   - Where to give feedback
   - What "success" looks like for them

3. Mid-beta check-in (Week 2):
   - Progress and encouragement
   - A specific question to prompt reflection
   - Any updates or changes to the product

4. Feedback collection survey (Week 3–4):
   - 5–7 questions that generate actionable product insights

5. Beta closing email:
   - Thank you and what happens next
   - Early access or discount for full launch
   - Ask for testimonials or case study

6. Non-participant interest handling: what to tell people who want in but weren't invited