Back to prompts
Marketing07.09.2026
Write a Competitive Positioning Battlecard
#marketing#competitive#battlecard#positioning
Build a one-page competitive positioning battlecard: Our product: [PRODUCT] Competitor: [COMPETITOR] Our ICP: [IDEAL CUSTOMER] Primary use case we win: [USE CASE] Known competitor strengths: [LIST] Known competitor weaknesses: [LIST] Our proof points: [METRICS, CUSTOMERS, FEATURES] Tone for sales enablement: [TONE] Requirements: 1. Open with a crisp "when we win / when they win" summary. 2. Include talk tracks for discovery, differentiation, and landing the plane. 3. Add landmine questions that surface competitor gaps without badmouthing. 4. Provide objection handlers for the top 5 competitor claims. 5. Keep the whole card skimmable for a live sales call. Deliverables: 1. A one-page battlecard (sections clearly labeled). 2. Five landmine discovery questions. 3. A 60-second verbal pitch contrasting us vs them for the named use case.
How to use this prompt
- 1Copy the prompt using the button above.
- 2Open your AI tool (ChatGPT, Claude, Midjourney, etc.)
- 3Paste and customize any variables in the prompt.
- 4Generate your result.
Tip
Fill every placeholder before you run the prompt. Keep one clear goal per run, then refine with a follow-up if needed.
When to use this prompt
- •Good for first drafts in Marketing
- •Keep variables filled so the model has enough context
- •Review AI output before sending or publishing