Write a Competitive Teardown

Write a competitive teardown of [COMPETITOR PRODUCT].

Context:
- Our product: [WHAT WE DO]
- Competitor: [NAME AND URL]
- My role: [PRODUCT MANAGER / FOUNDER / MARKETER]
- Purpose: [STRATEGY / POSITIONING / FEATURE PLANNING]

Teardown should analyse:
1. Positioning — how they describe themselves, target audience, core value prop
2. Pricing — tiers, model, free vs paid approach
3. Product strengths — what they clearly do well (based on reviews and features)
4. Product weaknesses — gaps, complaints, missing features (use review sites)
5. Marketing and content strategy — channels, messaging, SEO approach
6. Customer segments they target vs underserve
7. Our 3 biggest differentiators vs this competitor
8. 3 things we could learn or adopt from their approach