Write a Product Launch Brief

Write a product launch brief for the following launch:

Product / feature: [PRODUCT OR FEATURE NAME]
Launch date target: [DATE OR WINDOW]
Audience: [PRIMARY AND SECONDARY AUDIENCES]
Positioning: [ONE-SENTENCE POSITIONING]
Key benefits: [BENEFIT 1], [BENEFIT 2], [BENEFIT 3]
Competitive context: [MAIN ALTERNATIVES OR STATUS QUO]
Channels: [WEBSITE, EMAIL, SOCIAL, PAID, PARTNERS, PR, SALES]
Success metrics: [PRIMARY KPIs]
Assets available: [DEMO, SCREENSHOTS, CASE STUDIES, PRICING, ETC.]
Constraints: [BUDGET, LEGAL, BRAND, TIMELINE]

Requirements:
1. Open with a clear launch narrative: problem, solution, why now.
2. Define target segments and the single most important message for each.
3. Outline channel plan with owners, assets needed, and timing (T-14, T-7, T-0, T+7).
4. Include messaging do’s and don’ts plus proof points that can be used publicly.
5. Specify success metrics, reporting cadence, and kill/scale criteria after launch.
6. List risks and mitigation (messaging, ops, support, sales enablement).

Deliverables:
1. A one- to two-page launch brief ready to share with marketing, product, sales, and support.
2. A channel checklist with status placeholders.
3. A short FAQ (5 questions) for internal teams answering customer objections.