Write a Re-engagement Email Campaign

Write a 3-email re-engagement campaign for inactive subscribers or churned customers:

Business type: [e.g. SaaS / e-commerce / newsletter / membership]
How long they've been inactive: [e.g. 60 days / 6 months]
What you're offering to bring them back: [e.g. new features / discount / fresh content]

Email 1 — We miss you (Day 1):
- Subject line options (3)
- Acknowledge the gap without being weird about it
- One compelling reason to come back
- Clear CTA

Email 2 — Here's what you've missed (Day 5):
- Subject line options (3)
- Highlight real changes, new content, or improvements since they left
- Social proof if possible
- Slightly more urgent CTA

Email 3 — Last chance / goodbye (Day 10):
- Subject line options (3)
- Honest, low-pressure tone
- Offer to unsubscribe them if they prefer (this actually increases re-engagement)
- Clean CTA

After Email 3: what to do with non-responders (list hygiene recommendation)