Write a Testimonial Collection Campaign

Write a campaign to collect customer testimonials and reviews.

Context:
- Product/service: [WHAT IT IS]
- Target customers to ask: [HAPPY CUSTOMERS / RECENT BUYERS / LONG-TERM USERS]
- Where testimonials will be used: [WEBSITE / ADS / CASE STUDIES / ALL]
- Incentive offered (if any): [DISCOUNT / GIFT / NONE]

Deliverables:
1. Email asking for a testimonial (2 variants — short and warm / direct)
2. Follow-up email for non-responders (3 days later)
3. Testimonial request form copy — the questions to ask (5 questions that generate usable quotes)
4. LinkedIn DM version for professional contexts
5. In-app prompt copy for SaaS products (notification or modal)
6. SMS/WhatsApp version for high-touch businesses

Each request should be specific about what kind of feedback you want — not just "please leave a review."