Write a Viral Social Ad Campaign

Create a social media ad campaign for the following:

Product / service: [describe it]
Platform: [Facebook & Instagram / TikTok / LinkedIn / Pinterest]
Objective: [awareness / traffic / conversions / app installs]
Target audience: [demographics, interests, pain points]
Budget level: [small test / mid-range / full campaign]

Deliverables:
1. Campaign concept: one overarching creative idea that connects all ads
2. Ad Set A — Awareness (top of funnel):
   - Primary text (hook in first line — under 125 characters)
   - Headline
   - Description
   - Visual direction (describe what the image or video should show)
3. Ad Set B — Consideration (middle of funnel): same format
4. Ad Set C — Conversion (bottom of funnel): same format
5. Retargeting ad: for people who visited the site but didn't convert

For each ad, explain the psychological trigger being used (e.g. social proof, scarcity, curiosity, fear of missing out).