Write a Win-Back Email Sequence

Write a win-back email sequence for inactive customers or subscribers:

Brand: [BRAND NAME]
Product / offer: [PRODUCT OR MEMBERSHIP]
Audience segment: [WHO IS INACTIVE AND FOR HOW LONG]
Tone: [TONE]
Primary incentive (if any): [DISCOUNT, FEATURE HIGHLIGHT, FREE RESOURCE, OR NONE]
Unsubscribe / preference center available: [YES/NO]
Brand voice notes: [VOICE NOTES]
Compliance notes: [CAN-SPAM / GDPR / REGION RULES TO RESPECT]

Sequence length: [3–5 EMAILS]
Send timing: [E.G. DAY 0, DAY 3, DAY 7, DAY 14]

Requirements:
1. Write subject lines, preview text, and full body copy for each email.
2. Progress the sequence from value reminder → social proof / new benefits → incentive (if allowed) → final goodbye / preference ask.
3. Keep CTAs clear and singular per email.
4. Personalize with placeholders like [FIRST NAME], [LAST ACTIVE DATE], [PLAN NAME].
5. Avoid guilt-tripping; be respectful and useful.
6. Include a short testing plan (subject line variants and success metrics).

Deliverables:
1. Full email sequence copy ready to paste into an ESP.
2. Recommended send schedule and segment rules.
3. Success metrics: open, click, reactivation, and unsubscribe thresholds to watch.