Write a Winback Email for Churned Customers

Write a winback email campaign for customers who cancelled or stopped using [PRODUCT NAME] [TIME PERIOD] ago. Cancellation reason (if known): [REASON]. Create 2 email options: Option A — Lead with what has changed since they left. Include: subject line, opening that acknowledges the gap without guilt, 2-3 specific improvements relevant to their pain point, a special returning customer offer [OFFER], single CTA. Option B — Lead with empathy and curiosity. Include: subject line, honest opening about wanting to understand what went wrong, a genuine question, soft offer to come back, low-pressure CTA. Both emails under 175 words.

Tone: humble and genuine.