Build a Sales Enablement Document

Create a sales enablement battle card for the following competitive situation:

Your product: [describe it]
Competitor being addressed: [competitor name or "Competitor X"]
Sales rep audience: [account executives / SDRs / full team]
Most common scenario: [where does this competitive situation arise — prospects comparing directly / losing deals to this competitor / replacing incumbent]

Battle card sections:
1. Quick summary: how to position against this competitor in one paragraph
2. Where you win: 5 specific advantages with the proof point for each
3. Where they win: honest assessment of their strengths (reps need to know the truth)
4. Landmines to plant: questions to ask the prospect that expose the competitor's weaknesses
5. Their likely attacks on you: what they say about you + your counter
6. Proof points: 2–3 customer stories or stats that validate your claims
7. Trap questions to avoid: things the prospect might ask where you're vulnerable — how to navigate
8. Closing move: the one thing to say when the prospect says "the competitor is cheaper"