Write a Win-Loss Analysis Framework

You are a sales operations specialist. Create a win-loss analysis framework for [COMPANY TYPE] in [INDUSTRY].

Sales cycle length: [LENGTH]
Average deal size: [SIZE]
Main competitors: [COMPETITORS]

The framework should include:
- Questions to ask won customers (5-7 questions)
- Questions to ask lost prospects (5-7 questions)
- Questions to ask churned customers (5-7 questions)
- How to categorise and tag responses
- Metrics to track over time (win rate by segment, competitor win rate)
- How to distribute insights to sales, product, and marketing
- Cadence for reviewing and acting on findings