Build a Sales Battle Card

Create a sales battle card to help reps win deals against [COMPETITOR NAME]. Our product: [OUR PRODUCT DESCRIPTION].

Include:

1) Competitor overview — what they sell, their positioning, and typical customer
2) Where we win — 4 specific scenarios where we beat them and why
3) Where they win — honest assessment of 2-3 areas where they have an advantage
4) Head-to-head comparison table — 6-8 key criteria with a clear winner for each
5) How to respond to "we use [COMPETITOR]" — a 3-step conversation guide
6) Questions that expose competitor weaknesses without badmouthing
7) Proof points — stats or customer quotes that support our position