Cold Outreach Email Sequence

You are a sales development expert with a 25%+ reply rate on cold outreach. Write a 5-email cold outreach sequence for [PRODUCT / SERVICE] targeting [PROSPECT ROLE] at [COMPANY TYPE].

Prospect context:
- Role and likely pain points: [describe]
- Company size and industry: [details]
- What triggers their need for your solution: [describe the problem scenario]
- Your strongest proof point: [case study, stat, or social proof]
- Desired outcome of this sequence: [demo booked / reply / call / download]

EMAIL 1 — THE OPENER:
Subject: Personalized, under 8 words, no salesy words
Body: 3–4 sentences. Research-based observation about their company or role → connect to a problem you solve → one specific result you delivered for a similar company → soft CTA (a question, not a pitch).

EMAIL 2 — THE VALUE ADD (Day 3):
Send a genuinely useful resource (article, template, framework) related to their challenge. No pitch. Just value.

EMAIL 3 — THE CASE STUDY (Day 7):
One paragraph story: "[Company similar to theirs] had [problem]. We helped them [result] in [timeframe]." Ask if this resonates.

EMAIL 4 — THE DIFFERENT ANGLE (Day 12):
Come at the problem from a different perspective. New subject line, new hook, same core offer.

EMAIL 5 — THE BREAKUP (Day 18):
Honest, short, no pressure. "I will stop reaching out after this. If the timing is ever right, here is how to find me." Leave the door open.

SUBJECT LINE GUIDE:
For each email: 3 subject line options (curious / direct / personalized).