Create a Brand Voice and Tone Guide

Create a brand voice and tone guide for the following:

Brand name: [name]
What the brand does: [describe the product or service]
Target audience: [who are the customers]
Brand values (if defined): [list them or say "undefined"]
Existing copy sample (if available): [paste an example or say "none yet"]

Deliverables:
1. Voice definition: 3–4 core personality traits with explanation (e.g. "Direct, not blunt")
2. Tone variations: how the voice shifts in different contexts:
   - Marketing and advertising
   - Customer support
   - Error messages and bad news
   - Social media
3. Word and phrase guide:
   - Words we use (10+ examples)
   - Words we avoid (10+ examples with alternatives)
   - Phrases that are "so us" vs. phrases that feel off-brand
4. Before and after examples: rewrite 3 generic sentences in the brand's voice
5. The brand as a person: if the brand were a person, describe who they are in 1 paragraph