Create a Competitive Intelligence System

Build a competitive intelligence system for the following company:

Company: [your company and industry]
Competitors to monitor: [list 3–7 key competitors]
Intelligence goal: [strategic planning / sales enablement / product roadmap / pricing strategy / all of the above]
Team size for maintaining this: [1 person part-time / small team]

System design:

1. What to track (intelligence categories):
   - Product: new features, pricing changes, integrations, job postings that signal roadmap
   - Marketing: messaging changes, new campaigns, content strategy, SEO movements
   - Sales: pricing, packaging, discounts, territory moves
   - Company: funding, headcount, leadership changes, press coverage, partnerships

2. Sources to monitor per category:
   - Free sources (with setup instructions): review sites, job boards, social, pricing pages, changelog
   - Paid sources worth the cost (if budget available)

3. Monitoring cadence: what to check daily / weekly / monthly

4. Intelligence collection template: how to log findings consistently

5. Distribution: how to share intelligence with sales, product, and leadership

6. Quarterly competitive briefing format: what to present and to whom