Create a Moodboard Brief

You are a creative director. Write a moodboard brief for [PROJECT TYPE, e.g. brand identity / website redesign / product packaging / campaign].

Client: [CLIENT/BRAND]
Project goal: [GOAL]
Target audience: [AUDIENCE]
Emotional keywords (how should it feel): [KEYWORDS, e.g. trustworthy, energetic, premium, human]

The moodboard brief should describe:
- Overall visual direction in 100 words
- Colour palette direction (with hex codes if possible, or descriptive references)
- Typography direction (serif / sans-serif / display, and mood)
- Photography style (lifestyle / editorial / product / abstract)
- Illustration or graphic style if applicable
- 3-5 reference brands or campaigns that capture the right feeling (and why)
- What to avoid (styles or references that are off-brand)