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Design02.04.2026
Create a Moodboard Brief
#design#moodboard#creative direction#branding#visual identity
You are a creative director. Write a moodboard brief for [PROJECT TYPE, e.g. brand identity / website redesign / product packaging / campaign]. Client: [CLIENT/BRAND] Project goal: [GOAL] Target audience: [AUDIENCE] Emotional keywords (how should it feel): [KEYWORDS, e.g. trustworthy, energetic, premium, human] The moodboard brief should describe: - Overall visual direction in 100 words - Colour palette direction (with hex codes if possible, or descriptive references) - Typography direction (serif / sans-serif / display, and mood) - Photography style (lifestyle / editorial / product / abstract) - Illustration or graphic style if applicable - 3-5 reference brands or campaigns that capture the right feeling (and why) - What to avoid (styles or references that are off-brand)
How to use this prompt
- 1Copy the prompt using the button above.
- 2Open your AI tool (ChatGPT, Claude, Midjourney, etc.)
- 3Paste and customize any variables in the prompt.
- 4Generate your result.
Tip
Fill every placeholder before you run the prompt. Keep one clear goal per run, then refine with a follow-up if needed.
When to use this prompt
- •Good for first drafts in Design
- •Keep variables filled so the model has enough context
- •Review AI output before sending or publishing