Design a Competitive Benchmarking Study

You are a market research specialist. Design a competitive benchmarking study for [COMPANY/PRODUCT] in [INDUSTRY].

What to benchmark: [WHAT, e.g. pricing / product features / customer experience / marketing / hiring]
Competitors to include: [LIST COMPETITORS]
Frequency of benchmarking: [FREQUENCY, e.g. quarterly / bi-annual]

The study design should include:
- Benchmarking objectives and what decisions it will inform
- Metrics and dimensions to measure for each benchmarking area
- Data collection methodology for each metric (public sources, mystery shopping, surveys, etc.)
- Scoring or comparison framework
- Output format (dashboard, report, matrix)
- How to maintain objectivity and consistency over time
- How to turn benchmarking insights into action